Turbo Overkill is a neon-soaked, chainsaw-legged love letter to the golden age of boomer shooters—cranked to 11. Created by Sam Prebble and developed by Trigger Happy Interactive, the game embraces excess, speed, and spectacle without apology.

I joined the project to help carry that chaos forward across marketing, creators, and in-game performance. My work spanned producing and co-editing high-octane trailers, voicing in-game characters and narration, and shaping Turbo Overkill’s irreverent brand voice across social and creator-facing channels. I also led influencer strategy and execution, balancing absurdity, violence, and hype to keep momentum strong through launch and beyond.

The result was a campaign that leaned fully into Turbo Overkill’s identity, loud, fast, and unforgettable, while driving sustained wishlist growth and creator enthusiasm across platforms.